Hampden-Sydney College will achieve general name recognition in
Virginia and focused name recognition in other key areas.
name recognition requires that the majority of a given
recognize the name of Hampden-Sydney and associate it with at least
one positive identifying fact.
Focused name recognition requires that the
majority of specific groups
school males who will attend college, their parents and adult
relatives, high school personnel who influence college choices,
community and youth leaders, graduate school admissions officers and
faculty, potential employers of our graduates, corporate executives
and business leaders, foundation administrators, political and social
leaders, members of the media at various levels)
within a given
population recognize the name Hampden-Sydney and associate it with
more than one positive identifying fact.
Focused name recognition will be achieved:
By 2010, in Alabama, Georgia, Maryland, North Carolina,
and South Carolina.
By 2020, in Florida (north), Kentucky, Louisiana,
Pennsylvania, Tennessee, Texas (east), and West Virginia.
By 2030, in Connecticut, Delaware, Florida (south),
Indiana, Massachusetts, New York, Ohio, and Rhode Island.
College will develop an integrated marketing plan that clearly
identifies steps to be taken over the next 5-20 years, sets forth the
resources that will be required to support the plan, and clearly
specifies the benchmarks by which success of the plan will be
measured. The first step in this process will be to complete a
“branding” study by the summer of 2003. The integrated marketing plan
will be submitted for approval by the Board of Trustees by May of